Signia Releases Active X Hearing Aid
Signia announces the general availability of its latest hearing aid, Signia Active X, that “enhances human performance by delivering breakthrough signal processing technology for optimised hearing in noise.” Its earbud form factor helps allow wearers to “pop them in and out as needed for those with normal hearing but who may have difficulty hearing in certain environments,” according to the company. It can also be worn all day for individuals with mild-to-moderate hearing loss.
Signia Active’s earbud design helps ensure “better hearing without the stigma, while its portable rechargeability and Bluetooth connectivity enable wearers to remain connected and perform their best all day long.”
“Signia Active isn’t just a new product. It’s an entirely new category of hearing device that allows our hearing care professionals to reach a new, untapped, and unserved category of wearer,” said Dr Tish Ramirez, vice president of professional relations and product management. “Consumers want hearing aids that are disguised as earbuds – that improve their hearing without the stigma. Signia Active delivers on this need by providing users with a device that looks as good as it performs.”
Research studies show that between 12% and 20% of adults with normal audiogram thresholds self-report hearing difficulties, suggesting that these individuals could benefit from a boost in their hearing performance.[1-4] Signia Active features “customised technology with advanced hearing support in the functional design of an earbud to attract individuals who might not otherwise wear hearing aids.”
Whether walking in a crowded street, working in an open-plan office, or dining in a busy restaurant, high-levels of ambient noise make holding conversations a significant challenge – even for those with mild hearing loss. Signia Active addresses these challenges with the “true-to-life sound of Signia Xperience technology and its Dynamic Soundscape Processing, which helps deliver enhanced sound and speech clarity in every situation, even when moving,” according to the company.
Signia Active also features a lithium-ion rechargeable battery; a portable charging case; Qi charging technology; and Bluetooth connectivity. Furthermore, its ClickSleeves 2.0 technology helps enable “a quick fit while ensuring the hearing aids remain firmly and comfortably in place.”
The new hearing aids from Signia are available in two models: Signia Active and Signia Active Pro. Signia Active is a starter option, designed for occasional use by those in need of a hearing edge in noisy situations, while Signia Active Pro is for those with mild to moderate hearing loss. Both models are available in the colour combinations of White and Rose Gold, Black and Silver, or All-Black.
“Signia has established a reputation for developing breakthrough products that deliver best-in-class performance yet also tap into new, unaddressed patient markets,” said Signia President Mike O’Neil. “Signia Active is yet another example of a market-expanding product from Signia, and we look forward to working with our hearing care professional partners to grow their businesses through our pioneering hearing devices.”
The Signia app: Modern care around the clock at the tap of a finger
Through the Signia app (iOS and Android), wearers have access to hearing aid controls, streaming capabilities with multiple devices, tinnitus therapy, Signia Telecare for remote care support, the new Face Mask Mode for better speech understanding through masks, and much more.
The app also includes the Signia Assistant, which “leverages artificial intelligence to continuously optimise the performance of the device by learning in real time the wearer’s individual preferences, for the most personalised hearing experience possible.”
“The most powerful products in history are those that meet a specific, unaddressed consumer need. Rather than fight over an existing share, they create entirely new categories of consumers that grow the overall size of the market,” said Ramirez.
“Signia Active is a solution for those who have long fought the adoption of hearing aids, but know that they need them. Signia Active is a breakthrough device that shatters the traditional definition of a hearing aid to create a new category of device that enables increased patient conversion and attracts entirely new demographics of wearers.”
For more information, visit: www.signia-pro.com/en-us/local/en-us/active-resource-center/.
 Gates GA, Cooper JC, Kannel WB, Miller NJ. Hearing in the elderly: The Framingham cohort, 1983-1985. Part I. Basic audiometric test results. Ear Hear. 1990;11(4):247–256.
 Garstecki D. Self-perceived hearing difficulty in aging adults with acquired hearing loss. J Acad Rehabilitative Audiol. 1987;20:49–60.
 Taylor B, Manchaiah V, Clutterbuck S. Using the personal assessment of communication abilities (PACA) tool. Hearing Review. 2016;23(3):20.
 Tremblay KL, Pinto A, Fischer ME, et al. Self-reported hearing difficulties among adults with normal audiograms: The Beaver Dam Offspring Study. Ear Hear. 2015;36(6):e290–e299.